DASH has come a long way since its launch is 2006 as a singular location in Calabasas, CA. As a multi-vendor boutique, we have not only expanded our stores nationwide and worldwide with our online shop, but our collection of handpicked pieces from top designers has grown immensely.
Today we are having a Q&A with our new buyer Janice Kim, who comes to us from an extensive buying background. She sneaks peeks what is to come for DASH's future.
Q: Tell us a little about yourself!
A: I’ve been in the fashion industry for 7 years & it’s never failed to keep me on my toes! I’m 5’2 but my friends call me Big Jan, I love my mules as much as my tennies, pizza as much as kale, and yoga as much as gangster rap.
Q: What does your role entail?
A: From styling the photoshoots, to product development for our newly launching private label, to actually curating the pieces in all our stores, I like to touch my hands on a bit of everything.
Q: What does a typical day as a DASH buyer look like?
A: What I love about buying is how dynamic it is. No two days may be the same, but what it comes down to is getting our stores the best, coolest product. If I’m out at the shows one day, I still need to manage inventory & sales, stay in touch with brands, and keep up with competitors.
Q: How do you decide which trends to pick up on?
A: It’s about making it work for your customer. Not all trends are relatable to the masses, and understanding the DASH girl (and guy) is the key part of my job.
Q: What is your favorite part of the job?
A: There’s a special place in my heart for product development. My end-goal always is for DASH to offer awesome, aspirational pieces you just won’t see elsewhere.
Q: What is the hardest part of the job?
A: Differentiating the trends or styles you as a buyer might like, but your customer might not.
Q: With being a multi-vendor boutique, which brands are your favorite or new brands you are looking to bring in?
A: Rag & Bone made me fall in love with denim. I once was notorious for never wearing jeans. I love every single piece from AREYOUAMI. I’m petite, and she knows how to dress a short girl.
Q: What are three essential pieces to splurge on this season?
A: OTKs (Over-the-Knee Boots), silk cami slip dress (I’m a sucker for real silk), leather backpack (can’t get over Kendall+Kylie’s).
Q: Who is/are your style icon(s)?
A: I obviously get heavy inspiration from our owners, and DASH thrives on their aesthetic. Hailey Baldwin slays.
Q: What advice would you give to people interested in this aspect of the fashion industry?
A: Work hard, work smart. More often than not, it isn’t glamorous. I got my corporate start at a major retailer, worked ridiculous hours, and built a foundation of skills I still use every day.
Q: What can we expect to see for the future of DASH?
A: New cool vibes are headed our way… we’ve already relaunched the site, and our DASH label collection is next. Stay tuned. xx